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УДК 79:32.019.5
ББК 76.0:66.3(2Рос)6
DOI: 10.30628/1994-9529-2019-15.2-29-40

National Research University
“Higher School of Economics,”
St. Petersburg, Russia
ORCID: 0000-0002-5820-7333
e-mail: gtul@mail.ru



Аbstract. The modern way of living is permeated with total digital medialization. This process leads to the simplification and acceleration of presentation of meaningful narrative. The speed of generation of meaning has reached such an extent that the presentation of meanings has no need of any traces of such presentation (snapchat). Modern art is hyperrealistic. It does not reflect or denote reality and does not provide reference to it—it directly presents a new reality. its signifiers have no need for the signified, as they are not narrative, but performative. This requires not “lengthy thoughts” (reasoning and justification of understanding) from the viewer, listener or reader but reaction, i.e., assessments and actions (“like, ban and buy”). The clip (mosaic) consciousness turns into the gaming variety in response to a situation set in advance by a certain algorithm. At the same time, emotional experience is associated not so much with the position, as directly with a quick (automatic) response to the situation, which can be qualified as one of the aspects of the “new animality”. Digitized reality has no need of museums, theaters, cinemas or libraries, because it replaces them all. Moreover, the viewer, the reader and the listener are part of this algorithmic reality, and not just the users of the corresponding options.

Keywords: gaming consciousness, historical memory, cinema narration, mythology, narratives, performatives, symbolic politics