NIKOLAY NIKOLAYEVICH PODOSOKORSKY
Novgorod State University named after Yaroslav the Wise
Velikiy Novgorod, Russia
“A FACE FROM THE SCREEN”. WHEREIN LIES THE SECRET OF THE POPULARITY OF THE TALK SHOW “vDud”?
Annotation. The article analyzes one of the most successful talk shows of the Russian segment of YouTube of the last two years — “vDud,” hosted by the 31-year-old sport journalist and previous editor-in-chief of the website Sports.ru, and presently the assistant of its general director Yuri Dud. This talk show has an audience of many millions of people which continues to grow.
Towards mid-September 2018 its channel had the following data: over 3,7 subscribers and over 360 million viewings. Numerous well-known Russian politicians, actors, musicians, businessmen, producers, “stars” of YouTube and Instagram, etc. participate in Dud’s programs. It suffices to mention the names of only some of them: Ksenia Sobchak, Vladimir Zhirinovsky, Alexei Navalny, Mikhail Khodorkovsky, Alexander Rodnyansky, Evgeny Chichvarkin, Oleg Tinkov, Alexei Venediktov, Vladimir Posner, Sergei Shnurov, Alexander Nevzorov, Leonid Parfyonov, Semyon Slepakov and others. Dud is also the creator of several documentary films devoted primarily to the era of the 1990s and its heroes — from the participants of the Chechen wars to the creators of the quintessential motion picture. As media experts note, the period of the “swashbuckling nineties” carries a special nostalgic meaning in his entire project. Various reasons of the extraordinary popularity of this video blog are examined, its peculiarities are indicated, opinions about it of well-known journalists (Oleg Kashin, Yuri Saprykin, Sergei Dorenko) are cited. It is noteworthy that Yuri Dud’s video gather exponentially more viewings than other Russian video bloggers who frequently have much more subscribers. It is substantiated that the success of the show “vDud” is hardly an accidental occurrence and that it is based on a unique combination of factors.
Keywords: Yuri Dud, new media, interviews, YouTube, bloggers, Oleg Kashin, Yuri Saprykin, video, talk show, social networks, internet-journalism.