ELENA V. IVLIEVA
TV cannel “Russia 1”
DOCUMENTARY TELEVISION PLOTS OF THE GENRE OF THE “INFOTAINMENT” PROGRAM “UTRO ROSSII” (MORNING OF RUSSIA), TELEVISION CHANNEL “RUSSIA 1”: DRAMATURGICAL ASPECT OF RESEARCH
Abstract. The article deals with the peculiarities of the creation of documentary television stories in the genre of infotainment and examines the characteristics of their impact on the television audience. As a result of the analysis of specific materials of the “Morning of Russia” program, the author proves the necessity of using dramatic techniques in order to form the emotional perception of information when writing journalistic texts and creating a video footage.
Much attention is paid to the concept of “conflict” and the importance of its use for direct and indirect impact on the viewer. Building a retrospective from the moment of the appearance of the genre as something entertaining, sensational and shocking, to the moment of its penetration into serious television information formats, the author shows the importance of merging the news-related, detached, distanced approach with the emotional, personalized context of the information plot to focus the audience’s attention on the problem points of the material. The author considers the impact on the audience by means of dramatic techniques and within the concept of the genre ща “infotainment” in order to form one or other opinion in the viewer as an important aspect of the influence of electronic media, correlating with the literary, artistic component on the one hand, and modern technical means on the other. The choice of artistic means, style of writing, characters appearing in the television story, are the most important factors influencing the final perception of the television product. The material created with the help of such technical and artistic means, according to the author, can not only emphasize the importance of a particular social issue, but also form a certain point of view on all aspects of the topic concerned, allow the viewer to take a particular position, and thus become like-minded or, on the contrary, an opponent within the particular event or phenomenon.
Keywords: documentary television plot, infotainment, television audience, journalistic text, video footage, conflict, impact on the viewer, information format, methods of impact on the audience, viewers, competence of the journalist, television product.